Skip to content

Augusta: Off the Radar to On the Rise

Augusta gets a bad rap. 

Aside from the not-so-small golf tournament that happens every spring, Augusta is rarely on the radar for many people not from Georgia. Even for those from Augusta or within close proximity, the city’s reputation often takes a serious beating. 

I have witnessed locals and non-locals referring to it as Disgusta, Atlanta’s Red-Headed Stepchild, Little Chicago (because of historical corruption), close to everything, an epicenter for brain drain and many more unflattering things.

I think Augusta is an incredible place to work and also to live. Apparently so do a lot of other people according to a recent LinkedIn study.

I am not native to Augusta and prior to moving to the city in 2006, if you mentioned Augusta, I would have been as likely to head to Maine as I would have been to head to Georgia.

In 2006, as an aspiring real estate investor, I found myself loading my U-Haul in New York City with books and CDs and moving to the second biggest city in Georgia with a desire to begin my investing career in earnest.

There were several things that caused me to move to Augusta including 

  • Being home to my first mentor
  • Having a network of other real estate acquaintances
  • Having an abundance of aged inventory of scatter-site single family homes

But what really stood out about Augusta then and still now, is its affordability. As GlobeSt said in its summary of the recent LinkedIn article

The metro’s labor market and housing data point to a region trying to balance growth with affordability. LinkedIn reports that 11.9 percent of jobs in Richmond are remote and 11.4 percent hybrid, with a median income of $64,585 and an average home listing price of $553,215.

What Augusta was for me, and what I think it can be for many professionals, is a very reasonably-priced, high-quality-of-life place to earn and learn.  

Augusta’s real estate market is affordable now and was even more affordable in 2006. The low price of entry and reasonably-priced labor market proved to be very accommodating of the many mistakes I would make, especially early in my career.

It was much easier to bounce back from losing 10% on the flip of a 150k home than it would be on a million dollar home. As the entire world of real estate imploded several years later, I would also learn how resilient the Augusta market was. 

One of the things that I did not realize until many years later was how beneficial Augusta was for setting conservative and practical cash flow expectations. 

In my early days in Augusta, it was very common to find cashflowing real estate so I assumed all real estate should cashflow. This thesis allowed me to navigate the GFC with investments intact, bruised and beaten, but not defeated.

As my investments have expanded to other markets, this conservative cashflow philosophy has been tremendously beneficial to ensuring my investments weathered many other tumultuous market shifts consistently prioritizing yield over speculative equity plays. 


It’s been 12 years since I lived in Augusta but whenever I go back it still feels like home. It’s where I became a husband, a father and was the perfect environment to build Auben from the ground up.


This week’s blog post comes to us from our Founder, Tyson Schuetze!

Be sure to listen to the latest episode of Real Estate Rewind to hear about what Augusta was like in the early days of Auben Realty and listen to Tyson reminisce on the early days with his father, Bill Schuetze, and Natalie Walls!

Listen now and be sure to leave a review, subscribe, and share it with your friends!

Spotify: https://spotifycreators-web.app.link/e/9IIF1VUWn5b

YouTube: https://youtu.be/tillUv94U4U

Apple Podcasts: https://podcasts.apple.com/us/podcast/from-three-properties-to-auben-the-untold-origin-story/id1896884714?i=1000780267020

Small Investors = Big Impact

“The narrative that corporations are buying up all the homes is politically convenient but factually wrong. For the market to be healthy, well-managed, and responsive to the needs of the families living in these homes, you actually need more institutional participation, not less,” quoted GlobeSt.

In last week’s newsletter, I also discussed the issues with provisions in the pending legislation of the 21st Century ROAD to Housing act. The legislation which definitely has some objectively beneficial items has been in the forefront of the dialogue with all residential rental investors for several months as its iterations have altered its scope. Most specifically, focus has been on a forced 7-year sale that almost certainly would limit supply nationwide by some estimates of up to a 40,000 home reduction. 

And as Auben strategic partner Ryan Smidt said to the NYT, deny renters single family experiences who are priced out (or electing out) of home-buying markets. 

Institutions hate uncertainty and volatility and there are boatloads of both currently. But this temporary sidelining of institutional capital could be a tremendous opportunity for small to medium-sized investors to more actively move in markets that are already undersupplied or moving to undersupplied status. 

In all Auben markets, affordability continues to be a problem and is being met by an aging populace wanting less space and less responsibility in their living. Even with normalizing rental rates and higher operating expenses, increases in demand are creating attractive opportunities for investors to achieve results similar to what Auben has experienced in its nearly fully-leased rental community Cedar Creek Estates in Jacksonville, FL

If you are an investor wondering how you can take advantage of this market dynamic please reach out to Chris Detreville to learn more about exclusive Auben opportunities including homes we have for sale in Houston. And next week look for our first episode of Real Estate Rewind where we discuss how individual investor owners always have and can always be part of the housing supply solution.

Related Reading

Dougherty, Conor; Kaysen, Ronda. “Single-Family Home Gets Caught in a Political Vise,” New York Times, 25 March.2026

John Burns Research and Consulting. “Congress’ housing bill is already freezing homebuilding—and it hasn’t even passed.” LinkedIn, 25 March.2026

DeSilver, Drew. “As national eviction ban expires, a look at who rents and who owns in the U.S.” Pew Research Center, 2 August.2026

Goodman, Laurie. “Will Regulating Large Institutional Investors Actually Make Housing More Affordable?” Urban Institute, 26 January.2026

Munis, Jacqueline. “Banning institutional investors from buying homes will backfire for many Americans, experts say.” Fortune, 15 March.2026

Crisman, Emily. “‘Homes not hedge funds’ bill fails in Tennessee state House.” Chattanooga Times Free Press, 15 March.2026

Bisaha, Stephen. “America has a housing affordability crisis. Building houses for rent can help.” NPR, 4 March.2026 

Furlan Nunes, Flavia. “Trade groups raise alarms over 21st Century ROAD to Housing Act before Senate floor vote.” Housingwire, 12 March.2026

Hunter, Brad. “Housing Bill’s Latest Amendments Could Undercut its Core Goals” Forbes, 5 March.2026

 

Join the Auben Realty Community!

Get the best real estate news from Auben Realty.

Alt

 

How Institutions Became the Enemy

Looming legislation could hurt the very people it claims to help. 

“If this legislation passes, there won’t be a build-for-rent conference next year,” he said.

As I approached the gate for my flight back to Charleston from Nashville, I ran into an acquaintance who works for an emerging build-for-rent developer. Like me, he just attended the IMN Build-to-Rent conference in Nashville, TN. 

For 22 years, I have been attending residential real estate conferences to learn, network and take the temperature of the residential real estate industry. The shadow hanging over the past couple of days in Nashville was unique. 

It’s all wrong, was the overwhelming opinion of industry experts discussing the 21st Century ROAD to Housing Act provision around the unconstitutional nature of a forced seven-year sale. This compounded frustration around a BFR car/veout which had evaporated over the past 60 days. 

Claims of “It can’t possibly be passed” were met with citations of unprecedented punitive tariffs.

These are uncertain times. 

However, attendees were certain about their thoughts on the 21st Century ROAD to Housing Act.

Opinions were unanimous around the unintended consequences of legislation that could harm everyone from tenants to homeowners to corporations and communities. 

Just as senate politicians have universally supported an easily endorsable headline, residential real estate professionals have united in their campaigning against certain bills in the act which could simultaneously hurt both supply and affordability. 

The irony is the villain in this drama is nothing more than an evolved residential asset class: build-for-rent communities, which have filled a market gap for those who can’t or chose not to own single family homes. 

Ownership of single family homes is unquestionably one of the best generational wealth creators. However, home ownership is not always the best option and this has long been the case in many unaffordable markets. 

Residential rental properties have always been and are now, with build-for-rent still emerging, overwhelmingly supplied by small individual investors whose couple of home inventories comprise the majority of rental dwellings most Americans live in. 


But we are in a new world of residential renting where the renter profile and their dwellings have changed. When you go to a car dealership, you do not know which cars will be purchased and which ones will be leased. This is the new opportunity we have with housing in America today. 

New stock of rental homes have created experiences very similar to home ownership. Purpose built and experience-designed rental communities provide an attainable living option that didn’t previously exist. 

Auben strategic partner, Ryan Smidt, Chief Executive of Clay Residential, a Houston builder of single-family rental communities in Texas recently told the New York Times: “It is as if the bill views renters as being not deserving of a single-family lifestyle.”  

A nascent housing solution is slated to be handicapped just as it is gaining momentum.

So how did we get here? It all started on the heels of the Great Financial Collapse.  


Check back for more discussion next week and the launch of our podcast

Related Reading

Dougherty, Conor; Kaysen, Ronda. “Single-Family Home Gets Caught in a Political Vise,” New York Times, 25 March.2026

John Burns Research and Consulting. “Congress’ housing bill is already freezing homebuilding—and it hasn’t even passed.” LinkedIn, 25 March.2026

DeSilver, Drew. “As national eviction ban expires, a look at who rents and who owns in the U.S.” Pew Research Center, 2 August.2026

Goodman, Laurie. “Will Regulating Large Institutional Investors Actually Make Housing More Affordable?” Urban Institute, 26 January.2026

Munis, Jacqueline. “Banning institutional investors from buying homes will backfire for many Americans, experts say.” Fortune, 15 March.2026

Crisman, Emily. “‘Homes not hedge funds’ bill fails in Tennessee state House.” Chattanooga Times Free Press, 15 March.2026

Bisaha, Stephen. “America has a housing affordability crisis. Building houses for rent can help.” NPR, 4 March.2026 

Furlan Nunes, Flavia. “Trade groups raise alarms over 21st Century ROAD to Housing Act before Senate floor vote.” Housingwire, 12 March.2026

Hunter, Brad. “Housing Bill’s Latest Amendments Could Undercut its Core Goals” Forbes, 5 March.2026

Join the Auben Realty Community!

Get the best real estate news from Auben Realty.

Alt