The Value We Found in Dallas-Fort Worth
Market momentum is creating an opportunity to strengthen our presence, grow the Auben brand and build the team for what comes next.
A recent GlobeSt article examined how technology talent is expanding beyond the markets that have traditionally dominated the sector. Dallas-Fort Worth stands out in that shift.
CBRE now ranks Dallas-Fort Worth No. 8 among North America’s tech talent markets. GlobeSt also reports that the region added 37,230 tech workers between 2022 and 2025, an 18.7% increase and the largest gain among U.S. markets included in the report.
Those numbers are about technology, but the signal is broader. Companies are investing in Dallas-Fort Worth, skilled workers are choosing the region and the market is gaining depth.
That matters to Auben because Dallas-Fort Worth is not a future market for us. It is our primary operational market and Regional Operating Center. Charleston remains our Corporate Headquarters.
Building more than a presence
Auben has always believed that real estate investors should benefit from local market expertise without giving up the advantages of a broader operating platform. Our integrated approach brings property management, project management, investment sales and an asset management mindset together around the owner and the performance of the property.
Dallas-Fort Worth gives us an opportunity to put that model to work at a greater scale. Being close to the market helps our teams understand what owners are experiencing, see changes as they happen and build stronger relationships with investors, developers, brokers and industry partners.
Presence alone does not build a brand. Performance does.
From a marketing perspective, our responsibility is to make the value of that performance clear. We need to show what Auben does differently, share useful local insight and make sure the right people understand how our teams help owners operate and grow their portfolios. We also need to be active in the relationships and conversations shaping the Dallas-Fort Worth real estate market.
The goal is not awareness for its own sake. It is trust, relevance and business growth supported by a reputation Auben has earned.
Building the team to support the opportunity
None of this happens without the right people.
Our recruiting approach is intentional because the work demands it. We do not want to hire our way out of a crisis or fill a seat simply because it is open. We want to build ahead of the work and bring in people who can contribute to Auben’s long-term success.
Experience matters, but it is not enough on its own. We look for people who reflect Auben’s six core characteristics:
- Team Oriented: They work toward shared success and support the people around them.
- Direct and Communicative: They communicate clearly, respectfully and early.
- Solution Oriented: They bring answers, not just problems.
- Always Accountable: They take ownership of their work and its outcome.
- Sense of Urgency: They understand what needs to move and act on it.
- Underdog DNA: They are resourceful, resilient and willing to earn the result.
These are not recruiting slogans. They are operating expectations. They help us identify people who can accept
feedback, solve problems, follow through and continue learning as the company grows.
Dallas-Fort Worth’s expanding talent base gives Auben access to people with a wide range of experience and perspective. Our job is to identify those who can succeed within our culture, serve our clients well and help strengthen the organization over time. We want to build real estate careers, not simply staff positions.
What comes next
Dallas-Fort Worth offers Auben a meaningful opportunity, but taking advantage of it will require discipline. We need strong local operations, integrated services, a clear and credible brand, productive industry relationships and people who know how to execute.
When those pieces work together, growth can create better outcomes for owners, residents, employees and the communities we serve.
This week’s blog comes to us from our Director of Marketing and Training, Lakyn Samaniego, and our Corporate Recruiter, Holly Moncibaiz!