Thanks to All for Doing Good and You are, where people want to be
For this week’s words, we go to an unknown source:
Don’t downgrade your dream just to fit your reality. Upgrade your conviction to match your destiny.
I love this message and think it’s extremely relevant to the turbulent times we are in. Amidst the backdrop of economic uncertainty, there is an amazing opportunity for all of you. There will be extremely choppy waters for some in real estate, but you all are in a segment of the real estate market where everyone wants to be: brokering, renovating and managing C and B (ask Janie or Rick or David why not B&C ) assets in value markets.
My suggestion to all Auben folks (but especially agents) would be to harness your conviction to securing a better understanding of residential C and B assets. This will help you will be best equipped to not only survive the storm but thrive during it.
Nobody likes a down market, Auben’s model actually excels in a down market. The upcoming market shift will also allow us to attract some extremely talented team members to help our mission.
Below are some articles, including a profile of one of my favorite entrepreneurs of all time, Patagonia founder, Yvonne Chouinard. The article discussed his recent decision to give away his empire to combat climate change. Chouinard is truly the epitome of a dude with conviction. Feel free to go by the office to grab a copy of his book, Let me People Go Surfing. It’s an amazing guidebook on how to run a socially conscious business.