Church Sermons and No Man’s Land On The Way to SFR 2.0
Often you need more than a map to find your way.
For the past six months, I’ve spent a lot of time seeking the words to define Auben’s past, present and future. During this exercise, I struggled to simply define who we presently are. Frequently, it was much easier to find the words for who we were or who we could be.
For a growing organization making bold moves towards national expansion, the present can be a challenging place to be and to define. In between the old identity and the new trajectory, there is the No Man’s Land where businesses exist and must quickly navigate their way out of.
With a past of working with individuals, Auben is seeking to create a roadmap for all investors: SFR 2.0.
It’s a fun and exciting place to be, but one that takes constant assessment. Against this backdrop of thoughts a recent Sunday morning church sermon resonated deeply within me.
Reverend Michael Wright from Grace Episcopal in Charleston said:
“What good is a map, if you don’t know where you are?”
Good words and a good reminder to always keep your focus on the road beneath you.
For an in-person conversation around real estate news and market moves, join us on March 28th at 10:30AM at 909 Walker St in Augusta, GA.
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