Key Takeaways from the 2025 IMN Single Family Rental Forum (East)
In this week’s blog, I am turning it over to Auben’s Director of Business Development, Alex Becker. He will be discussing his thoughts and insights on the recent IMN Single Family Rental Forum that he attended!
I had the opportunity to attend this year’s IMN Single Family Rental Forum East, and it delivered big on insights, connections, and strategy. With over 1,500 attendees from across the SFR ecosystem—including operators, investors, lenders, and tech providers—the energy and forward-looking conversations were high.
Here are my key takeaways from the event:
🏠 Market Trends & Industry Outlook
- Demand Remains Strong: Even with interest rates rising, demand for single-family rentals continues to outpace supply. Renters are prioritizing flexibility, space, and community amenities.
- Build-to-Rent Gaining Momentum: BTR developments are becoming central to institutional strategies. Purpose-built rental communities are growing fast and reshaping the future of SFR.
- Cap Rate Adjustments: We’re seeing a slight reset in pricing expectations, which is allowing investors to be more selective and strategic.
💡 Innovation & Technology
- Proptech Is Reshaping Operations: From smart home tech to automated leasing tools, technology is helping streamline operations and enhance tenant experience.
- Data is Power: Operators are increasingly relying on real-time analytics for decision-making, whether it’s pricing, tenant screening, or maintenance optimization.
💼 Capital Markets & Financing
- Financing Is More Creative: Traditional lending has tightened, but equity partners, JV structures, and alternative financing solutions are rising.
- Navigating Interest Rate Volatility: Many groups are shortening hold periods, stress-testing pro formas, and building more flexible exit strategies.
🧑💼 Operator & Investor Strategy
- Operational Efficiency Is King: As margins narrow, successful operators are laser-focused on cost controls, tenant retention, and optimizing NOI.
- Mid-Market Agility: Smaller and mid-sized operators are capitalizing on opportunities that are too small or complex for institutional capital.
🤝 Networking & Partnerships
- Collaborative Deal-Making: This year, the vibe was all about partnerships—co-GPs, syndications, and joint ventures are more important than ever.
- Hot Markets: Southeastern markets (FL, GA, NC, SC) remain top picks for new deals and development.
🗣 Standout Quotes
“Operational efficiency is the new yield.”
“BTR is not just a trend—it’s becoming the core of SFR scalability.”
“You don’t need to own thousands of homes to compete—smarter operations make all the difference.”
Final Thoughts
The 2025 IMN SFR East Conference was more than panels and networking—it was a deep dive into the industry’s direction. The event offered immense value, from market dynamics and new capital strategies to tech adoption and deal structuring.
I left energized, informed, and excited about the future of single-family rentals.
Did you attend IMN SFR East? I’d love to hear your takeaways. Let’s connect and compare notes!
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